Breads from Creative Cities – Local Traditional Bakers
Lockdown and the pandemic have changed the world and our habits, allowing us to rediscover adimension almost forgotten amidst the frenzy of everyday life: the traditions of our own community.
THE IDEA
Breads from Creative Cities is a global project that highlights the cultural heritage of bread, centered around the simplest of ingredients cherished by all ages: flour and water. The idea of creating a special initiative, “Breads from Creative Cities–Local Traditional Bakers,” was born to celebrate the bakers, farmers, and millers worldwide as ambassadors of this tradition. Through stories, images, and video recipes, they showcase how to recreate local “homemade” bread, bringing the essence of their unique regions into the homes of families everywhere.
HOW IT WORKS?
The project invites organizations (Creative Cities, communities, local entities) and knowledge keepers (bakers, farmers, millers) to share their traditional breads and stories from their territories. At a local level, participants can develop the project in their own language, making it accessible and meaningful to their communities. All participants can upload their traditional bread recipes to the Creative Knowledge Foundation’s customized instance on the TRusT™ Platform. Additionally, the Creative Knowledge Foundation leverages its official Facebook pages and websites to promote and communicate the initiative. Participants are encouraged to use their social media channels to invite followers to explore and appreciate their traditional recipes.
Panettieri d’Italia - Breads from Creative Cities
Panettieri d’Italia is the inaugural edition of the “Breads from Creative Cities” project, launched by Fabriano, a UNESCO Creative City, and dedicated to the skilled bakers of Italy. Recognized as part of the initiatives in response to the COVID-19 pandemic, this project was highlighted by the UNESCO Creative Cities Network Secretariat. Panettieri d’Italia–Breads from Creative Cities seeks to inspire families to rediscover and cherish the traditional flavors of homemade bread. It aims to create a bridge between generations, connecting young and old through the fundamental, shared experience of bread-making with just flour and water. This initiative celebrates the unique and beautiful traditions within each community, fostering a renewed appreciation for their rich “bread” culture. Launched in April during Italy’s lockdown, Panettieri d’Italia began with live Facebook presentations featuring notable bakers from various cities: Enrico Giacosa from Alba UCC (Pan ed Langa Consortium), Francesco Carusi from Carrara UCC (Antico Mulino Pandolfo), Gabriele Mancini from Fabriano UCC (Panificio e Dolci Ragni Franco), Fabio Bertolucci from Casola in Lunigiana (Il Forno in Canoàra), Mariella Bonfanti and Antonio Bocchi from Tizzano Val Parma (Agriturismo la Corte di Boceto), and Antonio Falco from Napoli (L’antica Pizzeria da Michele). This project quickly gained national and international interest, showcasing the resilience and creativity of Italy’s traditional bakers. Panettieri d’Italia serves as a testament to the value of preserving and celebrating the art of bread-making, embodying the true spirit of “Breads from Creative Cities” by sharing Italy’s culinary heritage with the world.
